How many times have you had to click all the photo squares with bridges/traffic lights/motorbikes…? Does it drive you round the twist?
I’m guessing, yes.
It does, however, highlight a considerable benefit to being a real-life human on the internet.
No robot can (yet) communicate as we can on LinkedIn. However, lots of real-life people seem to speak to each other like automated creatures on the platform. Faced with a wall of technology, conversation becomes stilted, and people seek comfort in simple likes and emoji emotions.
LinkedIn is the perfect place to be a professional human. Personal stories are shared within a supportive context that elevates human connections and celebrates peoples’ success. It is distinctly different from other social media platforms in its approach and, for the most part, everyone on LinkedIn is polite.
Treat LinkedIn like the conversation you would have with your customers at a trade show, over the phone, or in the pub. Share stories of the people behind your company logo. Toast their successes, their promotions and their new campaigns. Put faces and names to the latest brands and products you launch. Explain how Tom in accounts makes it all happen. Give Beth in dispatch a LinkedIn pat on the back for her work with last weeks’ bulk order.
While you are singing the praises of your non-robot staff, please remember that being human on social media also means commenting on other people’s posts. You don’t want to be the bore in the kitchen at a party who just talks about themselves, do you? Get involved with other people’s stories and successes. That’s how this social media lark works best, and it all helps build your LinkedIn profile and audience. Win, win.