“There are so many different elements that need to work in tandem to generate good results with Facebook ads,” says Lisa. “Targeting, design, copy, ad format, objective, budget, for starters…”
Lisa suggests you approach your Facebook ads like a problem that needs to be solved.
What does my audience want to see and read? How does what I want to share with them fit into that? What can we share that will get their attention and keep it? What is my budget (it needs to include investment for ad testing – see below)?
After your problem solving, it’s time to plan.
“Some people expect Facebook ads to start right away,” says Lisa. “But, there needs to be a crucial set-up stage. You need to get everything ready, this includes checking pixels, building audiences, writing copy, sourcing creative etc.